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We're Passionate About Patient-Centric Solutions

People love our name, and here's the story behind it.

The tipping point for the business was a pivotal phone call with an oncologist. He shared that two of his patients had passed away while waiting for a company portal to launch. Even more sadly, the phone call was not even in relation to the access program, it was about something different altogether. He mentioned it casually, as if this kind of tragedy was just part of the routine. It struck Jason deeply. It was clear that this was a reality he had grown accustomed to, shaped by a substandard access program ecosystem. Nowadays, we still commonly hear from doctors and pharmacists that they 'put up' with the access space, simply grateful to receive any form of access.

That moment sparked a realisation for Jason: 'Imagine if those people got that medicine sooner.' This simple yet powerful question ignited the initial concept for the business. As the idea grew, the more he listened and paid attention to those words, recognising that "imagine if" is more than just a phrase; it is a mindset that encourages us to seek solutions and create meaningful change. He even noticed his children often echoing this sentiment, dreaming of superpowers and limitless possibilities.

This unencumbered, aspirational thinking fuels us on this journey. Fast-forward to today and it fills us with pride to hear our partners using 'imagine if' as they plan their future access program designs. We hope we have contributed to this optimistic, 'can-do' mindset and that's truly inspiring.

Our Values

Be Kind

small acts can be transformational.

Seek Simplicity

healthcare is messy - simple is amazing.

Do What's Right

there's much at stake so get it right.

Without Ego

there's always a higher purpose.

Be consistent

that earns trust.

Meet Our Team

Jason Macey

Jason is the Director and Founder. He has a Bachelor of Science and first-class honours in pharmacology and medicinal chemistry. He then went on to complete an Executive Masters of Business Administration. He has worked in pharma for 20+ years and has diverse expertise in clinical trials, medical, commercial and diagnostic roles. He has launched a number of innovative medicines in the Australian market – many with complicated co-dependent submission strategies.

Jason lives in Sydney, loves the outdoors and with his DIY skills will one day be a contestant on The Block.

Frank Chidwick

With a background in hospital pharmacy, Frank has over 20 years of experience in the pharmaceutical industry and is an expert at managing Patient Access and Support programs as well as Medical Information. He understands the operational challenges and intricacies of running Access Programs across multiple therapeutic areas and is driven by process to improve efficiency.

In his spare time Frank writes children’s books and is nurturing a passion for permaculture.

Dana Macey

Dana brings two decades of expertise in strategy, brand experience, customer solutions, and digital marketing. She is passionate about understanding customers—their motivations and journey. This insight allows her to create valuable and sustainable user experience strategies that drive engagement and foster long-term relationships.

Outside of work, Dana enjoys time with her family and has a keen interest in architecture and design.

Dodi Rogan

Dodi has extensive experience in private sector transport, economics and business management, and holds a Bachelor of Commerce, majoring in Accountancy, and a Master’s Degree in Transport Management. Combining her business acumen with a commitment to optimising patient and client care, she strives for operational efficiency while ensuring that client priorities remain at the forefront.

In her spare time, Dodi enjoys life on their farm, spending time with her family, riding horses, and skiing on the Hawkesbury River.

Peter Emmanouilidis

Peter is the Owner of The POP Team and is the Virtual CIO and Cyber Specialist for Imagine if Health. Renowned for his expertise, he excels in his field and brings invaluable insights to the team.

A long-time friend of Jason since their university days, Peter shares a common vision and values that make him and his team a seamless extension of Imagine If Health.

Cruiser

As an Australian Blue Cattledog, loyalty is his number one priority and he takes this role very seriously.

When he’s not herding the team—or chasing imaginary sheep—he’s ensuring that everyone stays in line and knows who the real boss is. With a wagging tail and a keen eye, he’s the ultimate guardian of good vibes around here!

Accelerating Patient Access to Life-Transforming Medicines