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We're Passionate About Patient-Centric Solutions

People love our name, and here's the story behind it.

It all started with a pivotal phone call Jason had with an oncologist who shared that two of his patients had passed away while waiting for a company access portal to launch. Even more sadly, the call wasn’t even about the access program, it was regarding something else entirely. His offhand mention of such a heartbreaking reality struck Jason deeply. It was clear that this type of tragedy had become an unfortunate norm, shaped by an inefficient access program ecosystem. As Jason probed further, he discovered that many doctors and pharmacists shared a similar sentiment—they simply "put up" with the access process, grateful to receive any form of support, no matter how flawed.

This sobering realisation highlighted the systemic inefficiencies and frustration that can often delay patient access to vital treatments.

That conversation sparked a powerful question in Jason's mind: 'Imagine if we could eliminate the wait and save lives today?' This simple yet profound question laid the foundation for our company. What if there was a platform that could connect patients with the right programs instantly, without unnecessary hurdles or delays. As the idea took shape, Jason began to recognise that “Imagine if” wasn’t just a phrase—it was a mindset. A mindset that challenges us to seek solutions and create meaningful change. He even noticed his children often echoing this sentiment, dreaming of superpowers and limitless possibilities.

That aspirational, solution-oriented mindset fuels us every day. Fast forward to today, and we’re proud to hear our partners using “Imagine if” as they envision the future of patient access programs. We believe we’ve contributed to this shift in thinking, and it’s inspiring to see others embrace this hopeful, “can-do” approach.

Our Values

Be Kind

small acts can be transformational.

Seek Simplicity

healthcare is messy - simple is amazing.

Do What's Right

there's much at stake so get it right.

Without Ego

there's always a higher purpose.

Be consistent

that earns trust.

Meet Our Team

Jason Macey

Jason is the Director and Founder. He has a Bachelor of Science and first-class honours in pharmacology and medicinal chemistry. He then went on to complete an Executive Masters of Business Administration. He has worked in pharma for 20+ years and has diverse expertise in clinical trials, medical, commercial and diagnostic roles. He has launched a number of innovative medicines in the Australian market – many with complicated co-dependent submission strategies.

Jason lives in Sydney, loves the outdoors and with his DIY skills will one day be a contestant on The Block.

Frank Chidwick

With a background in hospital pharmacy, Frank has over 20 years of experience in the pharmaceutical industry and is an expert at managing Patient Access and Support programs as well as Medical Information. He understands the operational challenges and intricacies of running Access Programs across multiple therapeutic areas and is driven by process to improve efficiency.

In his spare time Frank writes children’s books and is nurturing a passion for permaculture.

Dana Macey

Dana brings two decades of expertise in strategy, brand experience, customer solutions, and digital marketing. She is passionate about understanding customers—their motivations and journey. This insight allows her to create valuable and sustainable user experience strategies that drive engagement and foster long-term relationships.

Outside of work, Dana enjoys time with her family and has a keen interest in architecture and design.

Dodi Rogan

Dodi has extensive experience in private sector transport, economics and business management, and holds a Bachelor of Commerce, majoring in Accountancy, and a Master’s Degree in Transport Management. Combining her business acumen with a commitment to optimising patient and client care, she strives for operational efficiency while ensuring that client priorities remain at the forefront.

In her spare time, Dodi enjoys life on their farm, spending time with her family, riding horses, and skiing on the Hawkesbury River.

Peter Emmanouilidis

Peter is the Owner of The POP Team and is the Virtual CIO and Cyber Specialist for Imagine if Health. Renowned for his expertise, he excels in his field and brings invaluable insights to the team.

A long-time friend of Jason since their university days, Peter shares a common vision and values that make him and his team a seamless extension of Imagine If Health.

Cruiser

As an Australian Blue Cattledog, loyalty is his number one priority and he takes this role very seriously.

When he’s not herding the team—or chasing imaginary sheep—he’s ensuring that everyone stays in line and knows who the real boss is. With a wagging tail and a keen eye, he’s the ultimate guardian of good vibes around here!

Accelerating Patient Access to Life-Transforming Medicines